IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

Genentech, Inc. SWOT Analysis

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Biogen Idec, Inc. SWOT Analysis

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Licensing Loyalty
Por: McLeod

License to Play
Por: Daliot-Bul

License to Wed
Por: Richman

Licensing Journal

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

Biogen Idec, Inc. MarketLine Company Profile

E.on Case Study: Successful Corporate Rebranding

Licensed Practical Nurse

Lipitor Case Study: Lifecycle Management Strategies

Prudential Case Study: Successful Marketing to the Over-45s

Banksys Case Study: Achieving Success in the Epurse Sector

Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Staging Harmony
Por: Brokaw

Staging Asia
Por: Kuruppath

Setting the Stage
Por: Hays

Subversive Stages
Por: Komporaly

Staging Revolution
Por: Fan

Occupying the Stage
Por: Bredeson

Staging Family
Por: Mullenneaux

Staging the Amistad
Por: Christensen

On Stage Alone
Por: Gitelman

Staging Ghana
Por: Schauert

Stage for Action
Por: Dail

The Stages of Memory
Por: Young

Staging Creolization
Por: Sahakian

Screening the Stage
Por: Neale

Gaming the Stage
Por: Bloom

Staging Fairyland
Por: Schacker

Staging Brazil
Por: Hofling