IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies
| Materyal Türü: | Elektronik Dergi |
|---|---|
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
MarketLine, a Progressive Digital Media business
|
| Online Erişim: | Full text available on EBSCOhost[Oct 2005-Oct 2005 |
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Licensing Loyalty
Yazar:: McLeod
Yazar:: McLeod
License to Play
Yazar:: Daliot-Bul
Yazar:: Daliot-Bul
License to Wed
Yazar:: Richman
Yazar:: Richman
Licensing Journal
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Staging Harmony
Yazar:: Brokaw
Yazar:: Brokaw
Staging Asia
Yazar:: Kuruppath
Yazar:: Kuruppath
Setting the Stage
Yazar:: Hays
Yazar:: Hays
Subversive Stages
Yazar:: Komporaly
Yazar:: Komporaly
Staging Revolution
Yazar:: Fan
Yazar:: Fan
Occupying the Stage
Yazar:: Bredeson
Yazar:: Bredeson
Staging Family
Yazar:: Mullenneaux
Yazar:: Mullenneaux
Staging the Amistad
Yazar:: Christensen
Yazar:: Christensen
On Stage Alone
Yazar:: Gitelman
Yazar:: Gitelman
Benzer Materyaller
- Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing
- Roche-Kosan Case Study: Successful Early Licensing Strategies
- Novartis & Genentech Case Studies: Pharmaceutical Portfolio Management
- Forest Laboratories & Schering-Plough Case Studies: Pharmaceutical Licensing Strategies
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