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|a BDCtgAUW
|c BDCtgAUW
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| 245 |
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|h [electronic resource]
|a Journal of Targeting, Measurement & Analysis for Marketing
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| 260 |
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|b Palgrave Macmillan Ltd.
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| 300 |
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|a 1 online resource
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| 500 |
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|a <strong>On-Campus Access:</strong> No User ID or Password Required
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|a Electronic access restricted to authorized AUW faculty, staff and students
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|a Mode of access: Internet
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|z Full text available on EBSCOhost[Feb 2001-Jun 2011
|u https://search.ebscohost.com/direct.asp?db=buh&jid=6OL&scope=site
|