Müller Case Study: Maintaining a Leadership Position by Addressing Changing Consumer Trends

Netiq/webtrends Case Study: Maintaining a Competitive Position in the Over-crowded Web Analytics Market

Co-operative Bank Case Study: Maintaining a Profitable Niche Position in a Developed Retail Banking Market

Crabtree & Evelyn Case Study: Retaining a Leadership Position in Natural Personal Care

Cowshed Case Study: Maintaining a Professional & Natural Skincare Brand

Maintaining Segregation
Dahkki: Reynolds

Recruiting & Maintaining an Army

Recruiting & Maintaining an Army

Stonyfield Farm Case Study: Maintaining Growth in the Troubled Organic Food Sector

Simponi Case Study: Positioning Strategies in the Rheumatoid Arthritis Market

Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning

Positions

Positivity

Aunt Bessie's Case Study: Maintaining Growth in Frozen Foods by Stressing Convenience & Tradition

Britvic Case Study: Maintaining Growth in the Downturn by Focusing on the Value Soft Drinks Categories

Youth, philanthropy & positive social change : conversations on human development /
Dahkki: Hasnain, Aon
Almmustuhtton: (2010)

Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market

Kiss My Face Case Study: Maintaining a Privately-Owned Natural Personal Care Brand

Dream Dinners Case Study: Addressing Consumer Convenience & Health Demands with the Meal Preparation Store Concept

Bravo! Slammers Case Study: Product Positioning in Functional Flavored Milk

Campbell Soup Company Case Study: Effective Positioning in an Economic Downturn

Positive psychology at work : how positive leadership and appreciative inquiry create inspiring organizations /
Dahkki: Lewis, Sarah

Developing and maintaining practical archives : how-to-do-it manual /
Dahkki: Hunter, Gregory S.
Almmustuhtton: (1997)

Developing and maintaining practical archives : how-to-do-it manual /
Dahkki: Hunter, Gregory S.
Almmustuhtton: (1997)

The Positive Mind
Dahkki: Nekrašas

Positive Nihilism
Dahkki: Lange

Counter Position
Dahkki: Utler

Positive Thinking

Positive psychology.
Dahkki: Baumgardner, Steve R.
Almmustuhtton: (2009)

Positioning : the battle for your mind /
Dahkki: Ries Al, et al.
Almmustuhtton: (2001)

Leadership and Management: Case Studies in Training in Higher Education in Africa
Dahkki: Wildschut

Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee

A Good Position for Birth
Dahkki: Maraesa

Shloer Case Study: Adapting to the Falling Carbonates Market with an Adult Soft Drink Positioning

Leadership in Times of Change: A Handbook for Communication & Media Administrators

Materia médica
Dahkki: del Rio Parra

Sprinkles Case Study: Capitalizing on the Comfort Trend with an Everyday Treat Offering