Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods

Détails bibliographiques
Format: Électronique Revue
Langue:anglais
Publié: MarketLine, a Progressive Digital Media business
Accès en ligne:Full text available on EBSCOhost[Aug 2009-Aug 2009

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