Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods

Bibliografski detalji
Format: Elektronički Žurnal
Jezik:engleski
Izdano: MarketLine, a Progressive Digital Media business
Online pristup:Full text available on EBSCOhost[Aug 2009-Aug 2009