Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
MarketLine, a Progressive Digital Media business
|
| On-line přístup: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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Podobné jednotky
-
A Prescription for Change
Autor: Kinch -
Prescription for the People
Autor: Quigley -
Precarious Prescriptions
Autor: Green - Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
- Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches