Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| Format: | Électronique Revue |
|---|---|
| Langue: | anglais |
| Publié: |
MarketLine, a Progressive Digital Media business
|
| Accès en ligne: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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Documents similaires
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A Prescription for Change
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par: Quigley -
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par: Green - Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
- Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches