Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| Format: | Elektroniczne Czasopismo |
|---|---|
| Język: | angielski |
| Wydane: |
MarketLine, a Progressive Digital Media business
|
| Dostęp online: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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Podobne zapisy
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- Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches