Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| Materialtyp: | Elektronisk Tidskrift |
|---|---|
| Språk: | engelska |
| Publicerad: |
MarketLine, a Progressive Digital Media business
|
| Länkar: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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Focus
Focus
Focus
Liknande verk
-
A Prescription for Change
av: Kinch -
Prescription for the People
av: Quigley -
Precarious Prescriptions
av: Green - Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
- Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches