Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| 格式: | 電子 雜誌 |
|---|---|
| 語言: | 英语 |
| 出版: |
MarketLine, a Progressive Digital Media business
|
| 在線閱讀: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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相似書籍
-
A Prescription for Change
由: Kinch -
Prescription for the People
由: Quigley -
Precarious Prescriptions
由: Green - Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
- Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches