Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee
| Формат: | Цахим Сэтгүүл |
|---|---|
| Хэл сонгох: | англи |
| Хэвлэсэн: |
MarketLine, a Progressive Digital Media business
|
| Онлайн хандалт: | Full text available on EBSCOhost[Apr 2005-Apr 2005 |
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Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
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Ижил төстэй зүйлс
- Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
-
Building strong brands.
-н: Aaker, David A.
Хэвлэсэн: (1996) -
Building strong brands.
-н: Aaker, David A.
Хэвлэсэн: (1996) -
Defender
-н: Wells - Starbucks Corporation SWOT Analysis