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Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Podrobná bibliografie
Médium:	Elektronický zdroj Časopis
Jazyk:	angličtina
Vydáno:	MarketLine, a Progressive Digital Media business
On-line přístup:	Full text available on EBSCOhost[Oct 2009-Oct 2009

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