Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Format: | Electronisk Tidsskrift |
|---|---|
| Sprog: | engelsk |
| Udgivet: |
MarketLine, a Progressive Digital Media business
|
| Online adgang: | Full text available on EBSCOhost[Oct 2009-Oct 2009 |
Lignende værker
E.on Case Study: Successful Corporate Rebranding
IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy
M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy
Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy
1001 pitfalls in french.
af: Grew James H., et al.
Udgivet: (1986)
af: Grew James H., et al.
Udgivet: (1986)
1001 pitfalls in french.
af: Grew James H., et al.
Udgivet: (1986)
af: Grew James H., et al.
Udgivet: (1986)
Greggs Case Study: Undertaking a Corporate Strategy of Everyday Low Pricing to Achieve Stable Growth
British Gas & Exelon Case Studies: Undertaking Systems Development Through the Horizontal Approach
Lipitor Case Study: Lifecycle Management Strategies
Intimate Domain
af: Reineke
af: Reineke
Roche-Kosan Case Study: Successful Early Licensing Strategies
Simponi Case Study: Positioning Strategies in the Rheumatoid Arthritis Market
Pharmaceutical Adverts Case Study: The Difficulties in Complying with Direct-to-Consumer Regulations
Forest Laboratories & Schering-Plough Case Studies: Pharmaceutical Licensing Strategies
Merrill Lynch Case Study: Key Development Strategies in Wealth Management
Micromass Communications & SoftWatch Case Studies: Healthcare Compliance Strategies
IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies
Innocent Drinks Case Study: Making Use of Alternative Marketing Strategies
Cases and strategies for preventive action : report of the center for preventive action's 1996 annual conference /
af: Rubin, Barnett R
Udgivet: (1998)
af: Rubin, Barnett R
Udgivet: (1998)
Cases and strategies for preventive action : report of the center for preventive action's 1996 annual conference /
af: Rubin, Barnett R
Udgivet: (1998)
af: Rubin, Barnett R
Udgivet: (1998)
International Journal of Consumer Studies
Fray Bentos Case Study: Marketing Food to Appeal to the Adult Male Consumer
McDonald's Case Study: Launching Food to Appeal to the Health Conscious Consumer
Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups
Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming
Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
Telecom Plus Case Study: Using a Virtual Multi-Utility Strategy
Britannia, Nationwide & BBVA Case Studies: Customer Retention Strategies in European Mortgages
Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing
Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation
Dove Campaign for Real Beauty Case Study: Innovative Marketing Strategies in the Beauty Industry
Journal of Consumer Studies & Home Economics
Frequency-Domain Analysis with DFTs
af: Hughes, Gary B.
af: Hughes, Gary B.
Planning in the public domain : from knowledge to action /
af: Friedmann, John
Udgivet: (1987)
af: Friedmann, John
Udgivet: (1987)
Emergent Strategy and Grand Strategy
af: Popescu
af: Popescu
Müller Case Study: Maintaining a Leadership Position by Addressing Changing Consumer Trends
Grasshopper Case Study: Creating a Convenient & Healthy Solution for UK Consumers Short of Time
Hain Celestial UK Case Study: Responding to Consumer Demands for Healthy & Ethically Sourced Food
Case Studies in the Environment
United Overseas Bank Case Study: Challenges & Best Practice in Delivering an Enterprise Risk Strategy