Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Formatua: | Baliabide elektronikoa Aldizkaria |
|---|---|
| Hizkuntza: | ingelesa |
| Argitaratua: |
MarketLine, a Progressive Digital Media business
|
| Sarrera elektronikoa: | Full text available on EBSCOhost[Oct 2009-Oct 2009 |
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