Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Format: | Elektronički Žurnal |
|---|---|
| Jezik: | engleski |
| Izdano: |
MarketLine, a Progressive Digital Media business
|
| Online pristup: | Full text available on EBSCOhost[Oct 2009-Oct 2009 |
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