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Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Dettagli Bibliografici
Natura:	Elettronico Periodico
Lingua:	inglese
Pubblicazione:	MarketLine, a Progressive Digital Media business
Accesso online:	Full text available on EBSCOhost[Oct 2009-Oct 2009

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