Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Hōputu: | Tāhiko Hautaka |
|---|---|
| Reo: | Ingarihi |
| I whakaputaina: |
MarketLine, a Progressive Digital Media business
|
| Urunga tuihono: | Full text available on EBSCOhost[Oct 2009-Oct 2009 |
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