Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Formaat: | Elektronisch Tijdschrift |
|---|---|
| Taal: | Engels |
| Gepubliceerd in: |
MarketLine, a Progressive Digital Media business
|
| Online toegang: | Full text available on EBSCOhost[Oct 2009-Oct 2009 |
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