Roche-Kosan Case Study: Successful Early Licensing Strategies

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Roche Group SWOT Analysis

Roche, Schering & GlaxoSmithKline Case Studies: Pharmaceutical Project Management

Idemitsu Kosan Co., Ltd. SWOT Analysis

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Roche, GSK & Eli Lilly Case Studies: Using CRM to Improve Patient Compliance

Licensing Loyalty
by: McLeod

License to Play
by: Daliot-Bul

License to Wed
by: Richman

Licensing Journal

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

E.on Case Study: Successful Corporate Rebranding

Licensed Practical Nurse

Idemitsu Kosan Co., Ltd. MarketLine Company Profile

Lipitor Case Study: Lifecycle Management Strategies

Prudential Case Study: Successful Marketing to the Over-45s

Banksys Case Study: Achieving Success in the Epurse Sector

Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Roche Diagnostics International Ltd. MarketLine Company Profile

Simponi Case Study: Positioning Strategies in the Rheumatoid Arthritis Market

Outsourcing in China Case Study: Successfully Outsourcing Pharmaceutical Production to China

Bioxell Case Study: Creating & Nurturing a Successful Spin-Out

Sanofi-Aventis Case Study: Building a Successful Insulin Portfolio

Merrill Lynch Case Study: Key Development Strategies in Wealth Management

Micromass Communications & SoftWatch Case Studies: Healthcare Compliance Strategies

Innocent Drinks Case Study: Making Use of Alternative Marketing Strategies

Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Success.
by: Amis, Martin
Published: (1979)

Success.
by: Amis, Martin
Published: (1979)

Alzheimersdisease.com & Prostateinfo.com Case Studies: the Successful Management of Disease Websites

Evian Affinity Case Study: Extending a Brand Successfully Across Markets

Peperami Case Study: Successfully Targeting a Brand Towards Young Adults

Combivir & Trizivir Case Studies: The Role of Pricing in Achieving Success in Combination Therapies