Sanofi-Aventis Case Study: Building a Successful Insulin Portfolio

Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

Sanofi Genzyme MarketLine Company Profile

Novartis & Genentech Case Studies: Pharmaceutical Portfolio Management

E.on Case Study: Successful Corporate Rebranding

Prudential Case Study: Successful Marketing to the Over-45s

Banksys Case Study: Achieving Success in the Epurse Sector

Bioxell Case Study: Creating & Nurturing a Successful Spin-Out

Winterthur Portfolio

Winterthur Portfolio

The perfect portfolio.
由: Brackman, Henrietta
出版: (1985)

Roche-Kosan Case Study: Successful Early Licensing Strategies

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Evian Affinity Case Study: Extending a Brand Successfully Across Markets

Peperami Case Study: Successfully Targeting a Brand Towards Young Adults

Teva Case Study: Building a Growing Share of the Generics Market

Outsourcing in China Case Study: Successfully Outsourcing Pharmaceutical Production to China

IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Schizophrenia | Nature Portfolio

Success.
由: Amis, Martin
出版: (1979)

Success.
由: Amis, Martin
出版: (1979)

Alzheimersdisease.com & Prostateinfo.com Case Studies: the Successful Management of Disease Websites

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

Combivir & Trizivir Case Studies: The Role of Pricing in Achieving Success in Combination Therapies

Portfolios of the Poor : how the world's poor live on /
由: Collins, Daryl
出版: (2009)

The learning portfolio : reflective practice for improving student learning /
由: Zubizarreta, John
出版: (2009)

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Atkins Nutritionals Case Study: Making Low Carbohydrate Foods a Success Over the Long Term

Financial Markets and Portfolio Management

npj Schizophrenia | Nature Portfolio

Nature Communications | Nature Portfolio

Scientific Reports | Nature Portfolio

Scientific Data | Nature Portfolio

Communications Biology | Nature Portfolio