Simponi Case Study: Positioning Strategies in the Rheumatoid Arthritis Market

Arthritis Research & Therapy | BMC

Cadbury Case Study: Retaining Leadership Position in the Confectionery Market

Exel Case Study: Maintaining a Leading Position in Logistics

Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning

Positions

Positivity

Lipitor Case Study: Lifecycle Management Strategies

Bravo! Slammers Case Study: Product Positioning in Functional Flavored Milk

Campbell Soup Company Case Study: Effective Positioning in an Economic Downturn

Shloer Case Study: Adapting to the Falling Carbonates Market with an Adult Soft Drink Positioning

The Positive Mind
Dahkki: Nekrašas

Positive Nihilism
Dahkki: Lange

Counter Position
Dahkki: Utler

Positive Thinking

Positive psychology.
Dahkki: Baumgardner, Steve R.
Almmustuhtton: (2009)

Positioning : the battle for your mind /
Dahkki: Ries Al, et al.
Almmustuhtton: (2001)

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Clinical Medicine Insights: Arthritis and Musculoskeletal Disorders | SAGE Publishing

Innocent Drinks Case Study: Making Use of Alternative Marketing Strategies

Roche-Kosan Case Study: Successful Early Licensing Strategies

Crabtree & Evelyn Case Study: Retaining a Leadership Position in Natural Personal Care

positions: asia critique

The Journal of Positive Psychology

Netiq/webtrends Case Study: Maintaining a Competitive Position in the Over-crowded Web Analytics Market

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

Positive psychology : the science of happiness and flourishing /
Dahkki: Compton, William C.
Almmustuhtton: (2013)

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Müller Case Study: Maintaining a Leadership Position by Addressing Changing Consumer Trends

Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee

Forest Laboratories & Schering-Plough Case Studies: Pharmaceutical Licensing Strategies

Merrill Lynch Case Study: Key Development Strategies in Wealth Management

Micromass Communications & SoftWatch Case Studies: Healthcare Compliance Strategies

IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain

Cases and strategies for preventive action : report of the center for preventive action's 1996 annual conference /
Dahkki: Rubin, Barnett R
Almmustuhtton: (1998)