Skyy Vodka Case Study: Creating Differentiation in the Premium Vodka Market
| Μορφή: | Ηλεκτρονική πηγή Επιστημονικό περιοδικό |
|---|---|
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
MarketLine, a Progressive Digital Media business
|
| Διαθέσιμο Online: | Full text available on EBSCOhost[Nov 2009-Nov 2009 |
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- Symbicort Case Study: Creating Differentiation in Comination Products
- Farmhouse Fare Case Study: Creating Opportunities in the Premium Chilled Dessert Category
- Reggae Reggae Sauce Case Study: Creating Differentiation in the Sauce Category
- Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
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