Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning

Diet Coke Case Study: Repositioning a Brand as Gender Neutral

The Reverend Jacob Bailey, Maine Loyalist
Dahkki: Leamon

The Baileys Harbor Bird and Booyah Club
Dahkki: Crehore

Guinness Case Study: Rejuvenating an Established Brand

Simponi Case Study: Positioning Strategies in the Rheumatoid Arthritis Market

Exel Case Study: Maintaining a Leading Position in Logistics

Cadbury Case Study: Retaining Leadership Position in the Confectionery Market

Positions

Positivity

NG Bailey Limited MarketLine Company Profile

Bravo! Slammers Case Study: Product Positioning in Functional Flavored Milk

Campbell Soup Company Case Study: Effective Positioning in an Economic Downturn

Firefly Case Study: Creating an Ethical Functional Drink Brand

The Positive Mind
Dahkki: Nekrašas

Positive Nihilism
Dahkki: Lange

Counter Position
Dahkki: Utler

Positive Thinking

Positive psychology.
Dahkki: Baumgardner, Steve R.
Almmustuhtton: (2009)

Positioning : the battle for your mind /
Dahkki: Ries Al, et al.
Almmustuhtton: (2001)

Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups

Cowshed Case Study: Maintaining a Professional & Natural Skincare Brand

Esure Case Study: Increasing Brand Awareness Through Targeted Marketing

Walkers Case Study: Winning Brand Share in the Savory Snacks Market

Shloer Case Study: Adapting to the Falling Carbonates Market with an Adult Soft Drink Positioning

Crabtree & Evelyn Case Study: Retaining a Leadership Position in Natural Personal Care

positions: asia critique

The Journal of Positive Psychology

Positive psychology : the science of happiness and flourishing /
Dahkki: Compton, William C.
Almmustuhtton: (2013)

Language for Specific Purposes
Dahkki: Long

Image Assessment and Specification

Müller Case Study: Maintaining a Leadership Position by Addressing Changing Consumer Trends

Pepsi & Starbucks Case Study: Building & Defending a Strong Position in Ready-to-Drink Coffee

Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand

Evian Affinity Case Study: Extending a Brand Successfully Across Markets

National Savings & Investments Case Study: Breathing New Life Into an Established Brand

Peperami Case Study: Successfully Targeting a Brand Towards Young Adults