Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
| Формат: | Электронный ресурс Журнал |
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| Язык: | английский |
| Опубликовано: |
MarketLine, a Progressive Digital Media business
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| Online-ссылка: | Full text available on EBSCOhost[Mar 2009-Mar 2009 |
| Примечание: | <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Объем: | 1 online resource |
| Формат: | Mode of access: Internet |
| Доступ: | Electronic access restricted to authorized AUW faculty, staff and students |