Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
MarketLine, a Progressive Digital Media business
|
| On-line přístup: | Full text available on EBSCOhost[Mar 2009-Mar 2009 |
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