Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
| Формат: | Электронный ресурс Журнал |
|---|---|
| Язык: | английский |
| Опубликовано: |
MarketLine, a Progressive Digital Media business
|
| Online-ссылка: | Full text available on EBSCOhost[Mar 2009-Mar 2009 |
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