Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market
| 格式: | 电子 杂志 |
|---|---|
| 语言: | 英语 |
| 出版: |
MarketLine, a Progressive Digital Media business
|
| 在线阅读: | Full text available on EBSCOhost[Mar 2009-Mar 2009 |
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