Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market
| Formato: | Recurso Electrónico Periódico |
|---|---|
| Idioma: | inglês |
| Publicado em: |
MarketLine, a Progressive Digital Media business
|
| Acesso em linha: | Full text available on EBSCOhost[Sep 2005-Sep 2005 |
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Registos relacionados
-
The feeling good handbook.
Por: Burns, David D.
Publicado em: (1999) - Innocent Drinks Case Study: Making Use of Alternative Marketing Strategies
- Relaxation Drinks Case Study: Providing an Antidote to Stress with an Anti-Energy Drinks Offering
- Roche-Kosan Case Study: Successful Early Licensing Strategies
- Low Calorie Functional Drinks Case Study (Gatorade & Vitaminwater): Making Functional Drinks Healthier