Banca Lombarda Case Study: Targeting Niche Populations in the General Purpose Prepaid Card Market
| フォーマット: | 電子媒体 雑誌 |
|---|---|
| 言語: | 英語 |
| 出版事項: |
MarketLine, a Progressive Digital Media business
|
| オンライン・アクセス: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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類似資料
- American Express Case Study: Using Prepaid Cards to Target the Travel Market
- Alternative Credit Card Case Study: Targeting Cards at Specific Consumer Groups
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