Wrigley's 5 Gum Case Study: Remaining Competitive in the Gum Market Through a Multi-Sensory Offering
| Natura: | Elettronico Periodico |
|---|---|
| Lingua: | inglese |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
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| Accesso online: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |