Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
| Formatua: | Baliabide elektronikoa Aldizkaria |
|---|---|
| Hizkuntza: | ingelesa |
| Argitaratua: |
MarketLine, a Progressive Digital Media business
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| Sarrera elektronikoa: | Full text available on EBSCOhost[Aug 2004-Aug 2004 |