British Gas Case Study: Generating Custom Through Online Advertising
| Format: | Elektronisch Zeitschrift |
|---|---|
| Sprache: | Englisch |
| Veröffentlicht: |
MarketLine, a Progressive Digital Media business
|
| Online-Zugang: | Full text available on EBSCOhost[Sep 2004-Sep 2004 |
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- British Gas Case Study: Innovation in Customer Relationship Management
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- BT Openworld Case Study: Winning the War on Customer Satisfaction
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