British Gas Case Study: Generating Custom Through Online Advertising
| פורמט: | אלקטרוני כתב-עת |
|---|---|
| שפה: | אנגלית |
| יצא לאור: |
MarketLine, a Progressive Digital Media business
|
| גישה מקוונת: | Full text available on EBSCOhost[Sep 2004-Sep 2004 |
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- British Gas Case Study: Innovation in Customer Relationship Management
- British Gas & Exelon Case Studies: Undertaking Systems Development Through the Horizontal Approach
- Bank of America & First Direct Case Studies: Improving Customer Service Through Financial Innovations
- BT Openworld Case Study: Winning the War on Customer Satisfaction
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