Diet Coke Case Study: Repositioning a Brand as Gender Neutral
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
MarketLine, a Progressive Digital Media business
|
| On-line přístup: | Full text available on EBSCOhost[Sep 2005-Sep 2005 |
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Podobné jednotky
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Repositioning the Missionary
Autor: Diaz -
Repositioning Race
Autor: Barnes - Coke and Chemistry
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Repositioning the Hong Kong Government
Autor: Chiu - Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning