Diet Coke Case Study: Repositioning a Brand as Gender Neutral
| Format: | Elektronisch Zeitschrift |
|---|---|
| Sprache: | Englisch |
| Veröffentlicht: |
MarketLine, a Progressive Digital Media business
|
| Online-Zugang: | Full text available on EBSCOhost[Sep 2005-Sep 2005 |
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