Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches
| Format: | Electronic Journal |
|---|---|
| Language: | English |
| Published: |
MarketLine, a Progressive Digital Media business
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| Online Access: | Full text available on EBSCOhost[Jul 2009-Jul 2009 |
| Item Description: | <strong>On-Campus Access:</strong> No User ID or Password Required |
|---|---|
| Physical Description: | 1 online resource |
| Format: | Mode of access: Internet |
| Access: | Electronic access restricted to authorized AUW faculty, staff and students |