Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches

Bibliografski detalji
Format: Elektronički Žurnal
Jezik:engleski
Izdano: MarketLine, a Progressive Digital Media business
Online pristup:Full text available on EBSCOhost[Jul 2009-Jul 2009
Opis
Opis predmeta:<strong>On-Campus Access:</strong> No User ID or Password Required
Opis fizičkog objekta:1 online resource
Format:Mode of access: Internet
Pristup:Electronic access restricted to authorized AUW faculty, staff and students