Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches
| Formaat: | Elektronisch Tijdschrift |
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| Taal: | Engels |
| Gepubliceerd in: |
MarketLine, a Progressive Digital Media business
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| Online toegang: | Full text available on EBSCOhost[Jul 2009-Jul 2009 |
| Beschrijving item: | <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Fysieke beschrijving: | 1 online resource |
| Formaat: | Mode of access: Internet |
| Toegang: | Electronic access restricted to authorized AUW faculty, staff and students |