Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches
| Materialtyp: | Elektronisk Tidskrift |
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| Språk: | engelska |
| Publicerad: |
MarketLine, a Progressive Digital Media business
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| Länkar: | Full text available on EBSCOhost[Jul 2009-Jul 2009 |
| Beskrivning: | <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Fysisk beskrivning: | 1 online resource |
| Materialtyp: | Mode of access: Internet |
| Tillgång: | Electronic access restricted to authorized AUW faculty, staff and students |