Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches
| Формат: | Електронний ресурс Журнал |
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| Мова: | Англійська |
| Опубліковано: |
MarketLine, a Progressive Digital Media business
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| Онлайн доступ: | Full text available on EBSCOhost[Jul 2009-Jul 2009 |
| Опис примірника: | <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Фізичний опис: | 1 online resource |
| Формат: | Mode of access: Internet |
| Доступ: | Electronic access restricted to authorized AUW faculty, staff and students |