Rezultaty

Selling the invisible : field guide to modern marketing / od Beckwith, Harry

Transforming your gotomarket strategy : the three disciplines of channel management / od Rangan, V. Kasturi

Spin selling. od Rackham, Neil

The long tail : why the future of business is selling less of more / od Anderson, Chris

The marketing imagination. od Levitt, Theodore

Selling the invisible : field guide to modern marketing / od Beckwith, Harry

Transforming your go-to-market strategy : the three disciplines of channel management / od Rangan, V. Kasturi

The administration of marketing and selling. od Whitehead, Harold

Principles of marketing. od Kotler, Philip

Marketing : an introduction od Masterson, Rosalind, Phillips, Nichola, Pickton, David

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / od Ryan, Damian

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns od Ryan, Damian

Beyond design : the synergy of apparel product development od Keiser, Sandra J.

Understanding aesthetics for the merchandising and design professional : od Fiore, Ann Marie

Flagship marketing : concepts and places

Table of contents only

How brands become icons : the principles of cultural branding / od Holt, Douglas B

Spin selling. od Rackham, Neil

The long tail : why the future of business is selling less of more / od Anderson, Chris

Consumer behavior. od Wells William D.

Just ask a woman : cracking the code of what women want and how they buy / od Quinlan, Mary Lou