Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...

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Bibliographic Details

Main Author:	Ryan, Damian (Author)
Format:	Book
Language:	English
Published:	: , . New York : KoganPage, 2021.
Edition:	Fifth edition
Subjects:	Internet marketing. Marketing > Management. Social media. Strategic planning.
Classic Catalogue:	View this record in Classic Catalogue