The social media mba : your competitive edge in social media strategy development & delivery

"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...

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Bibliographic Details

Main Author:	Holloman, Christer
Other Authors:	Adeyeri, Eb
Format:	Book
Language:	English
Published:	Chichester, West Sussex, U.K. ; : Wiley, 2012.
Subjects:	Branding (Marketing). Customer relations. Information technology > Management. Internet marketing. Social media.
Classic Catalogue:	View this record in Classic Catalogue