Advertising & promotion.
"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2021.
|
| Edition: | Fifth edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |