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Advertising & promotion.

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"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

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Bibliographic Details
Main Authors:	Hackley, Christopher E. (Author), Hackley, Rungpaka Amy (Author)
Format:	Book
Language:	English
Published:	Los Angeles : SAGE, 2021.
Edition:	Fifth edition.
Subjects:	Advertising. Advertising > Brand name products. Advertising > Social aspects. Sales promotion.
Classic Catalogue:	View this record in Classic Catalogue

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