Advertising & promotion.

"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों: Hackley, Christopher E. (लेखक), Hackley, Rungpaka Amy (लेखक)
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Los Angeles : SAGE, 2021.
संस्करण:Fifth edition.
विषय:
Classic Catalogue: View this record in Classic Catalogue

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