表紙画像

Advertising & promotion.

他のバージョン（4件）を表示する

"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

書誌詳細
主要な著者:	Hackley, Christopher E. (著者), Hackley, Rungpaka Amy (著者)
フォーマット:	図書
言語:	英語
出版事項:	Los Angeles : SAGE, 2021.
版:	Fifth edition.
主題:	Advertising. Advertising > Brand name products. Advertising > Social aspects. Sales promotion.
Classic Catalogue:	View this record in Classic Catalogue

類似資料

Advertising & promotion :
著者:: Hackley, Christopher E., 等
出版事項: (2021)

Advertising & promotion :
著者:: Hackley, Christopher E., 等
出版事項: (2021)

Advertising & promotion.
著者:: Hackley, Christopher E., 等
出版事項: (2021)

Advertising & Promotion
著者:: Hackley, Christopher E., 等
出版事項: (2021)

Promoting fashion.
著者:: Graham, Barbara
出版事項: (2018)

Designing brand identity : an essential guide for the entire branding team /
著者:: Wheeler, Alina
出版事項: (2018)

Integrated advertising, promotion, and marketing communications.
著者:: Clow, Kenneth E
出版事項: (2022)

Advertising to children in china.
著者:: Chan, Kara
出版事項: (2004)

Advertising, the uneasy persuasion : its dubious impact on american society /
著者:: Schudson, Michael
出版事項: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
著者:: Schudson, Michael
出版事項: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
著者:: Schudson, Michael
出版事項: (1986)

Advertising, the uneasy persuasion : its dubious impact on american society /
著者:: Schudson, Michael
出版事項: (1986)

Journal of Advertising

The dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency /
著者:: Sugiyama, Kotaro
出版事項: (2011)

Buying in : the secret dialogue between what we buy and who we are /
著者:: Walker, Rob
出版事項: (2008)

Marketing: ZFP â€" Journal of Research and Management

Journal of Consumer Research

Monographs of the Journal of Consumer Research

National Marketing Review

Recherche et Applications en Marketing

American Marketing Journal

Journal of International Marketing

Journal of Marketing

Journal of Marketing Research

Journal of Marketing Theory and Practice

Marketing Science

Positioning : the battle for your mind /
著者:: Ries Al, 等
出版事項: (2001)

Building strong brands.
著者:: Aaker, David A.
出版事項: (1996)

Building strong brands.
著者:: Aaker, David A.
出版事項: (1996)

Marketing Letters

No logo : no space, no choice, no jobs /
著者:: Klein, Naomi
出版事項: (2009)

The men can't be saved :. : novel /
著者:: Purkert, Ben
出版事項: (2023)

Journal of Public Policy & Marketing

Journal of Marketing & Public Policy

Fake stuff : china and the rise of counterfeit goods /
著者:: Lin, Yi-Chieh Jessica
出版事項: (2011)

The golden age of the poster.
著者:: Cirker, Hayward (Select. & Ed.)
出版事項: (1971)

Age of propaganda : the everyday use and abuse of persuasion /
著者:: Pratkanis Anthony R., 等
出版事項: (1991)

Age of propaganda : the everyday use and abuse of persuasion /
著者:: Pratkanis Anthony R., 等
出版事項: (1991)

Marketing communications industry : entrepreneurial case studies /
著者:: Jain, Gautam Raj, 等
出版事項: (2008)

The fundamentals of fashion management
著者:: Dillon, Susan
出版事項: (2018)