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Advertising & promotion.

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"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...

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Detalhes bibliográficos
Main Authors: Hackley, Christopher E. (Author), Hackley, Rungpaka Amy (Author)
Formato: Livro
Idioma:inglês
Publicado em: Los Angeles : SAGE, 2021.
Edição:Fifth edition.
Assuntos:
Advertising.
Advertising > Brand name products.
Advertising > Social aspects.
Sales promotion.
Classic Catalogue: View this record in Classic Catalogue

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