Advertising & promotion.
"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising...
| Main Authors: | , |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Los Angeles :
SAGE,
2021.
|
| 版: | Fifth edition. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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